Friday, November 14, 2014

Gone Fishing!

Hi there pals and gals -

After going on five years, I am taking a short vacation, so Tempus Fugit will be on holiday "hiatus" until December 1st.

I look forward to sharing more about watches next month!

Be well!


Thursday, November 13, 2014

When an Advertising Campaign Bombs...

So this morning I was greeted by a rather unsettling image of a naked woman gripping/covering her "upper assets" with "be-jewelled" fingers with a stop watch dangling down to her navel.  The tag line?
"Toys for Boys".

The not-so-subtle subliminal message?  Apparently women are "playthings".  So all you "boys" out there - go ahead, be dickheads, apparently that really means you are just being a "rebel".

A further photo portraying (I assume) the same naked woman seemingly chained and restrained from behind.  The tag line?
"Release the Beast".

The folks at Bomberg might make some nice watches and I'll let you be the judge.  As a matter of professional courtesy here is their Bolt-68 Chronograph.

Courtesy of Bomberg
A 45 mm stainless steel case in PVD.  Quartz movement.

Folks, to be clear I am not a prude.  But this advertising campaign is tacky as shit and I want no part of it.

Wednesday, November 12, 2014

The Transfer Window has Opened...

At Linde Werdelin.

Now before you get to excited, this is essentially an internal transfer/promotion.

This is the announcement -

Appointment of new Sales Director

Linde Werdelin has seen unprecedented developments in recent years. Amidst the strong growth and exciting momentum, I am delighted to welcome Alexandre David as the Sales Director of Linde Werdelin.

The appointment was made, with immediate effect, following Alexandre’s role as Distributor for Europe from the start of 2014. He is responsible for managing our distribution and retail partners worldwide.

Alexandre has an extensive background in distribution and business management for over 18 years. Notably in recent years, Alexandre managed the international retail network as Chief Commercial Officer at MB&F and, prior to that, was CEO of Ikepod from 2008 to 2012, where he was credited with repositioning the brand and building its strong presence across the world.

Alexandre’s depth of experience and contacts in the Swiss watch industry will bring new insights to help drive growth for Linde Werdelin and expand our global network. His appointment will also allow me to develop more meaningful relationships with our distribution partners, media partners, and valued customers going forward.

So as the transfer window begins to open, prepare your scorecard to follow all of the action!  While this is good news for Mr. David, there are some very uncomfortable conversations taking place in Switzerland, Germany and points west.  Resumes are being updated, and suddenly, almost like magic, calls are being returned and emails being responded to.  Nothing like a dash of anxiety to improve communication ; )

I kid, a little.  It's a hard world out there, even in the luxury watch business.  


From SLYDE -
Courtesy of SLYDE
This is the Optika.

Available in three different versions:
Titanium, Titanium-PVD and the RG1.  The RG1 is crafted of PVD treated "shot-peened" stainless steel with gold accents.

Courtesy of SLYDE
Reminiscent of the classic Rolleiflex camera, this is perhaps a semi-reasonable attempt at a watch that offers a lot of fun without being an iPhone for the wrist.

Tuesday, November 11, 2014

A Masterpiece 15 Years in the Making

This is the Magister Tourbillon -
Courtesy of Speake-Marin

Taking several design cues from the Foundation Pocket Watch, the Magister Tourbillon is the latest offering from Speake-Marin.

Utilizing the now iconic Piccadilly case, it is available in titanium or red gold.  The Magister Tourbillon utilizes the SM3 Tourbillon caliber (mechanical automatic) providing hours and minutes.

Here are the rest of the particulars -

Mechanical automatic, SM3 tourbillon calibre, 950 platinum micro-rotor, rhodium-plated German silver bridges, Glucydur balance, 21,600 vib/h, 25 jewels, over 72-hour power reserve

Hours, minutes

Piccadilly case in grade 5 polished titanium or red gold, 42 mm
Anti-reflective sapphire crystal, front and back
Water-resistant to 30 metres

Enamel with tapered Roman numerals
Blued Speake-Marin Foundation-style hands
Tourbillon at 6 o'clock

Hand-stitched alligator leather

Titanium or red gold buckle